Marketing and Social Media Specialist

Connect Education needs someone who can tell our story across every channel that matters: social media, search, the blog, and email. You will help parents discover us when they are looking for a tutor, and help educators find us when they want meaningful teaching work.

You will write, publish, optimize, and measure. You will work closely with the Marketing Manager,  and you will use modern tools (including AI) to move fast without losing quality. The work is hands-on, varied, and high-impact.

Social media strategy and execution

• Develop and run a dynamic content calendar across Instagram, Facebook, LinkedIn, YouTube, TikTok, and Threads.
• Post consistently across all channels, 3 to 5 times per week, with platform-native adaptation.
• Write compelling captions, carousels, reels, and stories that resonate with parents and educators.
• Conduct monthly competitive analysis and surface trend-driven ideas.
• Maintain brand voice consistency across every channel.

Blog content and SEO

• Plan, write, and publish 4 to 6 SEO-optimized blog posts per month covering education trends, learning tips, and platform features.
• Conduct keyword research for parent and educator audiences using Google Search Console, Ahrefs, or Semrush.
• Optimize on-page SEO: title tags, meta descriptions, headings, internal linking, and image alt text.
• Manage the blog editorial calendar in Webflow CMS and coordinate publishing timelines.
• Monitor keyword rankings, organic traffic, and blog conversion rates; recommend improvements.

HTML email campaigns and lead nurturing

• Design, build, and send HTML email campaigns for parents, educators, and prospects.
• Write newsletters and nurture flows that address audience pain points and drive action.
• A/B test subject lines, copy, and CTAs; track open rate, click-through rate, and conversion.
• Manage email workflows through our CRM.

Community and engagement

• Nurture brand advocates and encourage testimonials and user-generated content.
• Identify and manage partnerships with micro and macro influencers (10K to 500K followers).

Reporting and analytics

• Produce monthly performance dashboards covering social, blog, email, and paid.
• Track KPIs: follower growth, engagement, organic traffic, blog rankings, ROAS, lead conversions.
• Use GA 4, Search Console, Meta Insights, and CRM reporting.

Social media strategy and execution

• Develop and run a dynamic content calendar across Instagram, Facebook, LinkedIn, YouTube, TikTok, and Threads.
• Post consistently across all channels, 3 to 5 times per week, with platform-native adaptation.
• Write compelling captions, carousels, reels, and stories that resonate with parents and educators.
• Conduct monthly competitive analysis and surface trend-driven ideas.
• Maintain brand voice consistency across every channel.

Blog content and SEO

• Plan, write, and publish 4 to 6 SEO-optimized blog posts per month covering education trends, learning tips, and platform features.
• Conduct keyword research for parent and educator audiences using Google Search Console, Ahrefs, or Semrush.
• Optimize on-page SEO: title tags, meta descriptions, headings, internal linking, and image alt text.
• Manage the blog editorial calendar in Webflow CMS and coordinate publishing timelines.
• Monitor keyword rankings, organic traffic, and blog conversion rates; recommend improvements.

HTML email campaigns and lead nurturing

• Design, build, and send HTML email campaigns for parents, educators, and prospects.
• Write newsletters and nurture flows that address audience pain points and drive action.
• A/B test subject lines, copy, and CTAs; track open rate, click-through rate, and conversion.
• Manage email workflows through our CRM.

Community and engagement

• Nurture brand advocates and encourage testimonials and user-generated content.
• Identify and manage partnerships with micro and macro influencers (10K to 500K followers).

Reporting and analytics

• Produce monthly performance dashboards covering social, blog, email, and paid.
• Track KPIs: follower growth, engagement, organic traffic, blog rankings, ROAS, lead conversions.
• Use GA 4, Search Console, Meta Insights, and CRM reporting.

• Competitive salary based on experience.
• Based in Toronto, ON, Canada.
• Professional development support.
• A values-driven team focused on meaningful education impact.
• Minimum 1-year commitment expected.